Embedded Planning at CPPURP APSA

The Strength of Street Knowledge: Embedded Planning as Community-Based Praxis

Jonathan Pacheco Bell, MAUP, MLIS

Speaker bio:

Jonathan Pacheco Bell is an urban planner with 20 years of experience across the public, private, and nonprofit sectors of design and planning. He’s a former graffiti writer and West Coast Hip Hop kid, who learned to navigate urban space crisscrossing 1990s LA tagging and doing graffiti murals. These early street-level experiences would inspire Jonathan in college to switch from architecture to urban planning.

Jonathan earned a Master’s in Urban Planning at UCLA in 2005 and began his career as an LA County Zoning Enforcement Planner, building partnerships in communities like Florence-Firestone in South Central LA. During this time, he witnessed the harms of inequitable zoning, inspiring him to create new forms of street-level planning advocacy – what we now call Embedded Planning Praxis!

He has lectured on Embedded Planning across the U.S., with guest talks at Columbia University, Duke, Ohio State, USC Architecture, & Stanford Engineering, and presentations at APA Conferences in California, Washington, Indiana, Louisiana, and Iowa.

Jonathan currently serves as Co-President of the nonprofit Florence-Firestone Community Organization, in the neighborhood where Embedded Planning was born. From 2021 to 2025, he was an Adjunct Professor in the Department of Urban and Regional Planning at Cal Poly Pomona and remains a mentor to emerging Bronco Planners.