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Embedded Planning is the Future Keynote at APA OKI Conference 2024

Embedded Planning is the Future keynote at the APA OKI Conference 2024, Friday, November 22, 2024, during lunch.
Summary:
Jonathan Pacheco Bell’s Embedded Planning approach revolutionizes planning practice by emphasizing street-level planning within the community rather than traditional desk-based methods. Developed by Bell in South Central LA and publicly introduced in 2018, this praxis seeks to rebuild trust and foster meaningful relationships with marginalized communities historically harmed by inequitable planning.
Embedded Planning involves planners working directly from community spaces and places, engaging residents in their everyday environments. This immersive approach helps planners gain a deeper understanding of local needs and aspirations, ensuring that community voices significantly shape planning decisions. By embedding themselves into neighborhoods, planners build strong, authentic relationships, moving beyond one-off, transactional, superficial consultations to create lasting and impactful partnerships.
Despite its support from communities, Embedded Planning has faced resistance from conventional planning practice and management, which has viewed this approach with skepticism. Working from the neighborhood to integrate community directly into planning processes challenges traditional methods and requires navigating complex dynamics between stakeholder expectations and regulatory constraints.
Since its inception, Embedded Planning has gained an international following among emerging planners who are eager to implement more inclusive practices. Bell’s talk will highlight real-world case studies, reflections, and personal experiences, while also showcasing the approach’s challenges and benefits. Attendees will learn how Embedded Planning fosters trust, informs better decision-making, and promotes more equitable community development. This emerging movement represents a crucial shift towards centering planning as an active and continuous process from within the community and represents the future of planning.
Embedded Planning is the Future

Embedded Planning is the Future keynote at the APA OKI Conference 2024, Friday, November 22, 2024, during lunch.
Bio:
Jonathan Pacheco Bell is a Senior Embedded Planner at 4LEAF, Inc., Lecturer in Urban & Regional Planning at Cal Poly Pomona, and Vice President/Public Information Officer of the nonprofit Florence-Firestone Community Organization in South Central Los Angeles.
A practicing urban planner with over 20 years of experience spanning the public, private, and nonprofit sectors, Jonathan has expertise in community engagement, participatory design, inclusive public space, long-range plans, zoning enforcement, ordinance development, planning studies, and project management.
During his tenure as a County planner in South Central LA’s Florence-Firestone community, Jonathan created Embedded Planning. This praxis situates the work of planners on the street-level, not behind a desk, to increase equity and participation for historically marginalized populations harmed by inequitable planning. What began in South Central is now an international movement of Embedded Planners with feet on the street. Jonathan has guest lectured widely on Embedded Planning praxis. His speaking engagements include Columbia University, UCLA, Ohio State, University of Utah, Pratt Institute, Stanford Engineering, Woodbury University, and East LA College Architecture; state and national APA Conferences in California, Iowa, and Louisiana; and public forums such as AARP Livable Communities, City Parks Alliance, and the SF Urban Film Fest.
Jonathan has been a leader in the American Planning Association for over a decade. He’s a member of the Latinos and Planning Division and is published in APA’s practitioner magazine, Planning. He previously served as APA Los Angeles Social Media Director and was the Southern California representative on the APA National Social Equity Task Force. This year, Jonathan proudly received the Planning Advocate Award of Excellence from APA Los Angeles and the Planning Pioneer Award of Excellence from APA Inland Empire.
Born and raised in LA’s Latino/a Eastside, Jonathan serves as a mentor to First Gen students and emerging planners. A product of the California public school system from kindergarten to graduate school, he holds an M.A. in Urban Planning from UCLA Luskin School of Public Affairs, and additional degrees in library and information science, political science, and architecture. Connect at c1typlann3r.blog.
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