I led a driving tour of Florence-Firestone and Watts for Jacob, Terry, and Mike The Poet. Jacob is doing a master’s in urban planning at USC Price. His dad, Terry, is a therapist who’s worked in Watts. Mike linked us up. Everyone learned about the birth of Embedded Planning praxis in Florence-Firestone.
There’s a Mike Norice mural outside the new Starbucks at Century & Alameda. A portion reads: 65, 92, 20.
65 = 1965 Watts Uprising
92 = 1992 LA Uprising
20 = 2020 George Floyd Uprisings
Mural by Mike NoriceMike and Terry at the Watts Towers
Cal Poly Pomona MURP students on a community walk in Florence-Firestone, September 7, 2024. Photo: Richard Belmudez
In Spring 2025, the Florence-Firestone Community Organization (FFCO) — where I proudly serve as Co-President — is partnering with Scripps and Pitzer colleges to integrate the Florence-Firestone neighborhood into these Environmental Analysis courses:
EA 086 SC: Environmental Justice (Scripps College)
MS 090: Ecodocumentary (Pitzer College)
Building on our past efforts, FFCO will host walking tours and discussions, conduct in-class guest lectures, and provide readings and resources to learn about our Florence-Firestone community in South Central LA.
Local news coverage of Florence-Firestone lamentably focuses on social ills. While the community endures challenges and struggles, there is more to it than the clickbait headlines. Our decades-long community-driven work proves it. The creation of Embedded Planning in Florence-Firestone, now a worldwide movement, proves it. The birth of FFCO as a community advocacy voice during COVID proves it. Florence-Firestone is a vibrant and historic community. Students will experience it.
Below is a variety of key resources on Florence-Firestone. I am proud to have worked on nearly all of these projects. These help reframe the narrative about our community. They tell a fuller story of partnerships, solidarity, and hope.
Florence-Firestone Community Organization Latin Labic & Expo Kermesse:
Florence-Firestone Community Organization and SELA Collaborative interview, including Embedded Planning origins in Florence-Firestone (starts at 5:25 min mark):
How a Tire Shop in South L.A. Became a Community Hub for Locals:
In 2024, what began in Florence-Firestone transformed into an international movement. Embedded Planning won.
When I started this praxis in South Central LA, some planning figureheads viewed street-level planning work with skepticism. Today, planning organizations are implementing Embedded Planning praxis as official policy. The City of Fort Wayne didn’t just adopt our approach — they embraced it fully, showing what’s possible when management supports planners working directly from community spaces.
This year validated what our community knew all along: We Cannot Plan From Our Desks.
Key transformations: • Fort Wayne’s formal implementation of Embedded Planning with full institutional support • Florence-Firestone Community Organization’s expansion of street-level programs • FFCO’s Latin Labic + Expo Kermesse bringing creative placemaking to South Central LA • Growing recognition through APA Planning Advocate and Pioneer awards • Cal Poly Pomona Urban and Regional Planning students advancing community-centered research
Looking ahead: As Embedded Planning expands globally in 2025, our focus remains clear — rebuilding trust through street-level planning while keeping our trailblazing work in Florence-Firestone as our north star.
To every planner now embedding themselves in communities, and to every community member who showed us the way: this transformation belongs to all of us. The future of planning isn’t in our offices. It’s on the streets, in the neighborhoods, with the people.
Jonathan Pacheco Bell’s Embedded Planning approach revolutionizes planning practice by emphasizing street-level planning within the community rather than traditional desk-based methods. Developed by Bell in South Central LA and publicly introduced in 2018, this praxis seeks to rebuild trust and foster meaningful relationships with marginalized communities historically harmed by inequitable planning.
Embedded Planning involves planners working directly from community spaces and places, engaging residents in their everyday environments. This immersive approach helps planners gain a deeper understanding of local needs and aspirations, ensuring that community voices significantly shape planning decisions. By embedding themselves into neighborhoods, planners build strong, authentic relationships, moving beyond one-off, transactional, superficial consultations to create lasting and impactful partnerships.
Despite its support from communities, Embedded Planning has faced resistance from conventional planning practice and management, which has viewed this approach with skepticism. Working from the neighborhood to integrate community directly into planning processes challenges traditional methods and requires navigating complex dynamics between stakeholder expectations and regulatory constraints.
Since its inception, Embedded Planning has gained an international following among emerging planners who are eager to implement more inclusive practices. Bell’s talk will highlight real-world case studies, reflections, and personal experiences, while also showcasing the approach’s challenges and benefits. Attendees will learn how Embedded Planning fosters trust, informs better decision-making, and promotes more equitable community development. This emerging movement represents a crucial shift towards centering planning as an active and continuous process from within the community and represents the future of planning.
Jonathan Pacheco Bell is a Senior Embedded Planner at 4LEAF, Inc., Lecturer in Urban & Regional Planning at Cal Poly Pomona, and Vice President/Public Information Officer of the nonprofit Florence-Firestone Community Organization in South Central Los Angeles.
A practicing urban planner with over 20 years of experience spanning the public, private, and nonprofit sectors, Jonathan has expertise in community engagement, participatory design, inclusive public space, long-range plans, zoning enforcement, ordinance development, planning studies, and project management.
During his tenure as a County planner in South Central LA’s Florence-Firestone community, Jonathan created Embedded Planning. This praxis situates the work of planners on the street-level, not behind a desk, to increase equity and participation for historically marginalized populations harmed by inequitable planning. What began in South Central is now an international movement of Embedded Planners with feet on the street. Jonathan has guest lectured widely on Embedded Planning praxis. His speaking engagements include Columbia University, UCLA, Ohio State, University of Utah, Pratt Institute, Stanford Engineering, Woodbury University, and East LA College Architecture; state and national APA Conferences in California, Iowa, and Louisiana; and public forums such as AARP Livable Communities, City Parks Alliance, and the SF Urban Film Fest.
Jonathan has been a leader in the American Planning Association for over a decade. He’s a member of the Latinos and Planning Division and is published in APA’s practitioner magazine, Planning. He previously served as APA Los Angeles Social Media Director and was the Southern California representative on the APA National Social Equity Task Force. This year, Jonathan proudly received the Planning Advocate Award of Excellence from APA Los Angeles and the Planning Pioneer Award of Excellence from APA Inland Empire.
Born and raised in LA’s Latino/a Eastside, Jonathan serves as a mentor to First Gen students and emerging planners. A product of the California public school system from kindergarten to graduate school, he holds an M.A. in Urban Planning from UCLA Luskin School of Public Affairs, and additional degrees in library and information science, political science, and architecture. Connect at c1typlann3r.blog.
Florence-Firestone Community Organization. Photo by Aditi Peyush
In Fall 2024, the Florence-Firestone Community Organization (FFCO) — where I proudly serve as VP — is partnering with Cal Poly Pomona and UCLA to integrate the neighborhood into these Urban Planning and Chicano Studies courses:
URP 5050: Planning and Place
URP 5120: Planning Ideas and Action
URP 5010: How Planning Works
CCAS M122: Planning Issues in Latino Communities (UCLA)
Building on our past efforts, FFCO will host neighborhood walking tours and discussions, conduct in-class guest lectures, and provide readings and resources (see below) to learn about the Florence-Firestone community in South Central LA.
Local news coverage of Florence-Firestone lamentably focuses on social ills. While the community endures challenges and struggle, there is more to it than the clickbait headlines. Our decades-long community-driven work proves it. The creation of Embedded Planning in Florence-Firestone (now a worldwide movement!) proves it. The birth of FFCO as a community advocacy voice during COVID proves it. Florence-Firestone is a vibrant and historic community. Students will experience it.
Below is a variety of key resources on Florence-Firestone. I am proud to have worked on most of these projects. These help reframe the narrative about our community. They tell a fuller story of partnerships, solidarity, and hope.
Note: This is a living document updated as needed throughout the semester/quarter. Any revision history will be indicated at the bottom of this page.
Florence-Firestone Community Organization and SELA Collaborative interview, including Embedded Planning origins in Florence-Firestone (starts at 5:25 min mark):
How a Tire Shop in South L.A. Became a Community Hub for Locals:
I was interviewed by Abigail Bassett in the Observer for this article on fake jobs. I told the story of receiving a cold call offering me a job at an architecture firm that does not exist.
On June 25, I received the Planning Advocate Award 2024 and delivered the invited keynote on Embedded Planning at the APA Los Angeles annual awards gala. I thank my colleagues for the recognition and support! It means a lot coming from my home section.
As I wrote after the APA Inland Empire awards, and as I shared in the LA keynote, our #EmbeddedPlanning movement won. What began in Florence-Firestone is now a planning praxis in other states, regions, countries, and hemispheres.
For real, our #EmbeddedPlanning movement won. What began in Florence-Firestone is now a praxis in San Bernardino and Riverside counties and far beyond — in other states, territories, countries, and hemispheres.
This ain’t “me,” it’s “we.” We have built the future of planning.
I’m doing the talk, “Building Embedded Planning Praxis” and breaking down the origins, applications, and trajectory of Embedded Planning with @CPUrbanists at Cal Poly San Luis Obispo. The public talk is on Tuesday, May 21st at 11:10am on Zoom. Excited for my first time speaking at Cal Poly SLO; as a Cal Poly Pomona faculty member, I consider SLO my sister campus 💚
Honored to present “What is Urban Planning?” for Career Day at South LA College Prep High School. We examined the history and role of urban planning, the birth of Embedded Planning next door in Florence-Firestone, and planning as a career that empowers you to build strong communities in partnership with community members. And we’re discussing a return for an Embedded Planning workshop!
Summary: Jonathan will present, “What is Urban Planning?” The presentation illustrates how Jonathan transformed from a graffiti writer to architecture student to urban planner and the special role South Central LA plays in his origin story. Using interactive exercises and storytelling, Jonathan will share how he created Embedded Planning – planning from the street-level – in South Central’s Florence-Firestone district and affirm why students should pursue urban planning careers to improve their communities.
Bio: Jonathan Pacheco Bell is a Senior Embedded Planner at 4LEAF, Inc. and Adjunct Professor of Urban Planning at Cal Poly Pomona. Born in Boyle Heights and raised in East LA and Montebello, Jonathan came up as a graffiti writer in the 90s creating art and culture on the ground. For nearly 20 years, Jonathan has worked in South Central LA building community partnerships through street-level urban planning. He turned his methods into a new form of practice called Embedded Planning – where the planner works in and from the street. He has guest lectured across the U.S. on urban planning and is always searching for the next space to engage students. In addition to teaching and practice, Jonathan serves as Vice President of the Florence-Firestone Community Organization, a 501c3 nonprofit in South Central LA. He is co-author of the neighborhood history book, A Paseo Through Time in Florence-Firestone. Jonathan holds a Master’s in Urban Planning from UCLA.
Honored to return home to East LA College Department of Architecture as a speaker for the Spring 2024 Lecture Series. I’m doing the talk “Building Embedded Planning Praxis” on May 7 at 12pm: free + open to all.
Bio: Jonathan Pacheco Bell is a Senior Embedded Planner at 4LEAF, Inc. and a Lecturer at Cal Poly Pomona Department of Urban and Regional Planning. Born in Boyle Heights and raised in East LA and Montebello, Jonathan came up as a graffiti writer in the 90s creating art and culture on the ground.
For nearly 20 years, Jonathan has worked in South Central LA building community partnerships through street-level urban planning. He turned his methods into a new form of practice called Embedded Planning, where the planner works from the street-level to increase equity and participation for historically marginalized communities harmed by inequitable planning.
Jonathan has guest lectured across the U.S. on Embedded Planning. His speaking engagements include Columbia GSAPP, UCLA, University of Utah, Ohio State, Pratt Institute, Stanford Engineering, University of North Carolina-Chapel Hill, and Woodbury University; state and national Planning conferences in California, Iowa, and Louisiana; and public forums such as MOCA, City Parks Alliance, and the SF Urban Film Fest.
In addition to teaching and practice, Jonathan serves as Vice President of the Florence-Firestone Community Organization, a 501c3 nonprofit in South Central. He is co-author of the neighborhood history book, A Paseo Through Time in Florence-Firestone.
Jonathan is a first-generation student and proud product of the California public school system from kindergarten to graduate school. He holds a Master’s in Urban Planning from UCLA Luskin, an MLIS from SJSU iSchool, a Bachelor’s in Political Science from Cal State LA, and an Associate’s in Architecture from East LA College.
Excavating the Future in Los Angeles: A Discussion of Mike Davis’s City of Quartz Sunday, May 5, 2024, 2:00-3:00pm LitFest in the Dena, Mountain View Mausoleum, Altadena, CA With fellow panelists, Ivan Salinas & Mike The PoeT Sonksen
Bio: Jonathan Pacheco Bell is a Senior Embedded Planner at 4LEAF, Inc. and Adjunct Professor of Urban Planning at Cal Poly Pomona. Born in Boyle Heights and raised in East LA and Montebello, Jonathan came up as a graffiti writer in the 90s creating art and culture on the ground. For nearly 20 years, Jonathan has worked in South Central LA building community partnerships through street-level urban planning. He turned his methods into a new form of practice called Embedded Planning – where the planner works in and from community spaces. He has guest lectured across the U.S. on bottom-up urban planning and is always searching for the next space to engage community members. In addition to teaching and practice, Jonathan serves as Vice President of the Florence-Firestone Community Organization, a 501c3 nonprofit in South Central. He is co-author of the neighborhood history book, A Paseo Through Time in Florence-Firestone. His writing has been published in Planning Magazine, Cultural Daily, UrbDeZine, and Public Libraries Quarterly. Jonathan holds a Master’s in Urban Planning from UCLA Luskin School of Public Affairs and proudly represents City of Pasadena as a resident in the city’s vibrant and diverse District 5.
You must be logged in to post a comment.