
Save the Date! Join Casita Coalition for the 2025 Build the Middle Convening, happening: August 14–15 in Los Angeles! Mark your calendar. Follow for details. Let’s build what’s next.

Save the Date! Join Casita Coalition for the 2025 Build the Middle Convening, happening: August 14–15 in Los Angeles! Mark your calendar. Follow for details. Let’s build what’s next.

Scenes from USC Architecture from my 4/3 guest talk, “Building Embedded Planning Praxis.” The invited lecture was delivered in the USC Master of Heritage Conservation graduate course, Heritage Conservation Policy and Planning.
This is chapter 1 in the story of Embedded Planning praxis.
I lay out my path to Embedded Planning which includes coming up as graffiti writer and hip hop kid in the 80s & 90s, dropping out of architecture school in ‘98, and then finding urban planning thanks to Mike Davis and Edward W. Soja (both rest in power). Embedded Planning was co-created with community members in Florence-Firestone in South Central LA.
Who’s the cat in the photo?! In 2003 in the MAUP program at UCLA Luskin Department of Urban Planning, I took an architecture theory course where I learned Professor Gregory Ulmer’s CATTt method for writing a manifesto. I would go on to use the CATTt to write my 1-page manifesto on Embedded Planning titled, “We Cannot Plan From Our Desks,” published in the October 2018 issue of APA’s Planning Magazine.
And now we’re a worldwide movement in planning theories and practices.
Photos by Meredith Drake Reitan, Professor & Associate Dean. Thanks for the invite to speak with your MHC students!




Join us at Whittier College Hartley House for “Embedded Planning is the Future,” a public talk on the present and future of street-level planning, followed by a feet on the street walking tour of Uptown Whittier.
Embedded Planning shifts the planner’s work from a desk to the streets. Created in the Florence-Firestone community in South Central LA, this praxis aims to rebuild trust and foster meaningful relationships with marginalized communities harmed by inequitable planning.
The talk features case studies, reflections, and personal experiences highlighting both the challenges and benefits of Embedded Planning in these times.
Coffee, tea, and pan dulce will be served. OUR EVENT IS FREE TO ALL.
When: Saturday, April 19, 2025, 10:30am to 1pm
Where: Hartley House, Whittier College, 13741 Earlham Drive, Whittier, CA 90602
Thanks to Whittier College Hartley House Hub for Integrative and Applied Learning in Social Justice for event support!

Here’s an alternative flyer designed by Duke’s neighbor, University of North Carolina at Chapel Hill. Shout out to the urban planning student in Dr. Ashley Hernandez’s class who dreamed up this remix!
I love the subtle rivalry at play here ha. But for real, my virtual talk in Dr. Hernandez’s UNC class “Diversity & Inequality in Cities” in 2023 led to our in-person event at Duke on April 10, 2025. See how Embedded Planning praxis brings us together?
Students, planners, and community: if you’re in Raleigh-Durham-Chapel Hill on 4/10 come through.
Also can we do flyers like this for UCLA Luskin / USC Price events?!

On April 10th, I’m at Duke University with Our Urban Future for the invited public talk, “Embedded Planning is the Future.” I consider this Chapter 3 in the Embedded Planning speaking series. We’ll discuss Embedded Planning’s trajectory — including origins, challenges, and benefits — and examine why this praxis is the future of planning.
After the talk, we’ll hold an extended Q & A to discuss my work on Middle Housing (Casita Coalition), Community Empowerment (Florence-Firestone Community Organization), and Urban Planning Education (Cal Poly Pomona Urban & Regional Planning).
Open to students, planners, and community — if you’re in Raleigh-Durham-Chapel Hill come through!
Big thanks to Duke’s Nicholas Institute for Energy, Environment & Sustainability for sponsoring our event.

Following our 2025 Board election, I’ve humbly stepped into my new role as Co-President of the Florence-Firestone Community Organization (FFCO). This leadership restructuring creates a more balanced distribution of president duties while providing our tireless founder and inaugural Board President, Steve Quinonez, with needed flexibility.
In our new arrangement:
FFCO remains an all-volunteer Board, supported by a dedicated part-time analyst and many passionate volunteers who serve because of our deep love for the Florence-Firestone community.
Interested in our food distributions, community walks, placemaking events, programs, or funded outreach? Hit me up or visit our facility at 6940 Compton Avenue, Los Angeles, CA 90001.

I led a driving tour of Florence-Firestone and Watts for Jacob, Terry, and Mike The Poet. Jacob is doing a master’s in urban planning at USC Price. His dad, Terry, is a therapist who’s worked in Watts. Mike linked us up. Everyone learned about the birth of Embedded Planning praxis in Florence-Firestone.
There’s a Mike Norice mural outside the new Starbucks at Century & Alameda. A portion reads: 65, 92, 20.
65 = 1965 Watts Uprising
92 = 1992 LA Uprising
20 = 2020 George Floyd Uprisings



In Spring 2025, the Florence-Firestone Community Organization (FFCO) — where I proudly serve as Co-President — is partnering with Scripps and Pitzer colleges to integrate the Florence-Firestone neighborhood into these Environmental Analysis courses:
Building on our past efforts, FFCO will host walking tours and discussions, conduct in-class guest lectures, and provide readings and resources to learn about our Florence-Firestone community in South Central LA.
Local news coverage of Florence-Firestone lamentably focuses on social ills. While the community endures challenges and struggles, there is more to it than the clickbait headlines. Our decades-long community-driven work proves it. The creation of Embedded Planning in Florence-Firestone, now a worldwide movement, proves it. The birth of FFCO as a community advocacy voice during COVID proves it. Florence-Firestone is a vibrant and historic community. Students will experience it.
Below is a variety of key resources on Florence-Firestone. I am proud to have worked on nearly all of these projects. These help reframe the narrative about our community. They tell a fuller story of partnerships, solidarity, and hope.
Embedded Planning was born on the streets of Florence-Firestone: https://c1typlann3r.blog/embeddedplanning/
Florence-Firestone Community Plan (2019): https://c1typlann3r.blog/wp-content/uploads/2024/08/florence-firestone-community-plan-final.pdf
Florence-Firestone Vision Plan (2009): https://c1typlann3r.blog/wp-content/uploads/2023/08/florence-firestone-vision-plan-2009-final.pdf
Florence-Firestone Step by Step Pedestrian Plan Draft (2023): http://www.publichealth.lacounty.gov/place/stepbystep/florencefirestone.htm
Florence-Firestone Historic Context Statement (from Metro Area Plan 2023 Draft): https://planning.lacounty.gov/wp-content/uploads/2023/04/ff_hcs_survey_dpr_forms_bind.pdf
Metro Area Plan Historic Resource Map (see Florence-Firestone on map): https://dudek.maps.arcgis.com/apps/webappviewer/index.html?id=b5957133802f4ed0bb2611939aee69eb
Florence-Firestone Transit Oriented Development (TOD) Specific Plan (2022): https://case.planning.lacounty.gov/assets/upl/project/fftod_board-letter-20230207.pdf
Florence-Firestone TOD Story Map: https://storymaps.arcgis.com/stories/e9823a0f2a9440399f04f1bbb44d97d2
Vision Zero Florence-Firestone project awarded $21.49 million Federal implementation grant: https://lacounty.gov/2023/02/08/la-county-vision-zero-project-in-florence-firestone-awarded-21-49-million-federal-implementation-grant/
Community Pedestrian and Bicycle Safety Training (CPBST) Report: Recommendations to Improve Pedestrian and Bicycle Safety in Florence-Firestone: https://safetrec.berkeley.edu/sites/default/files/17-0929_cpbst-florence-firestone-recommendations-report.pdf
The CPBST at Work in Florence-Firestone: https://catsip.berkeley.edu/safety-stories/stories-field/cpbst-work-florence-firestone
Florence-Firestone Community Parks and Recreation Plan: https://file.lacounty.gov/SDSInter/dpr/182627_Florence-FirestoneMasterPlan.pdf
92nd Street Linear Park project: https://sites.google.com/kounkuey.org/92ndstreetprojectupdates/92nd-street-linear-park
Paseo Through Time in Florence-Firestone (book): https://www.dropbox.com/s/i7kgx455x0ttx57/FF-2-2018.pdf?dl=0
Everyday Heroes of Florence-Firestone (KCET article): https://www.kcet.org/history-society/everyday-heroes-of-florence-firestone
@FlorenceFirestone on Instagram: https://www.instagram.com/florencefirestone/
Racial Equity in Planning for Unincorporated Los Angeles County. Building Justice. A brief study of the histories, legacies, and impacts at the intersection of systemic racism and planning in Florence-Firestone: https://c1typlann3r.blog/wp-content/uploads/2023/08/d55ca-f-fequity_final-compressed.pdf
After Years Of Waiting, A South LA Neighborhood Has A New Library: https://laist.com/news/politics/florence-library-years-of-waiting-opens-south-los-angeles
Florence-Firestone Stands Up For Its Library, Lays Down the Foundation for a Movement: https://la.streetsblog.org/2019/09/27/florence-firestone-stands-up-for-its-library-lays-down-the-foundation-for-a-movement
Florence-Firestone Will Not Be Forgotten: https://ascjcapstone.com/terms/spring-2020/ethanwar/
A South Central Neighborhood Suffers from the Loss of its Community Library: https://medium.com/intersections-south-la/a-south-central-neighborhood-suffers-from-the-loss-of-its-community-library-df783979ac60
Black Panther History, Immigrant Stories Highlighted in Book about South Central’s Florence-Firestone Community: https://medium.com/intersections-south-la/black-panther-history-immigrant-stories-highlighted-in-book-about-south-centrals-d9c75a2d6380
For the First Time Ever, Three Young Latinx Women are Leading this South Central Coalition: https://medium.com/intersections-south-la/for-the-first-time-ever-three-young-latinx-women-are-leading-this-south-central-neighborhood-1330ecda360c
How a Tire Shop in South L.A. Became a Community Hub for Locals: https://medium.com/intersections-south-la/how-a-tire-shop-in-south-l-a-became-a-community-hub-for-locals-8bf37c21e25a
Libraries in the ‘Hood: A Social History of the Florence and Graham Branch Libraries in the Community of Florence-Firestone, 1912-2012 (thesis proposal): https://c1typlann3r.blog/wp-content/uploads/2022/06/jpbell-thesis-proposal-libr285.pdf
Stories of Everyday Heroes (LA County Library): https://lacountylibrary.org/ffeverydayheroes/
Pat Brown Institute at Cal State LA survey reveals severe economic impacts of COVID-19 in Southeast Los Angeles County area: https://www.calstatela.edu/univ/ppa/publicat/pat-brown-institute-cal-state-la-survey-reveals-severe-economic-impacts-covid-19
Florence-Firestone Community Organization: https://ffcola.org/
Florence-Firestone Community Leaders: https://www.facebook.com/FFCLPage
Inner City Visions: https://innercityvisions.org/
Juntos Florence-Firestone Together: https://www.instagram.com/juntosfftogether/
Florence-Firestone Merchants Association: https://www.facebook.com/profile.php?id=100051324773983
Florence-Firestone/Walnut Park Chamber of Commerce: https://www.facebook.com/FFWPChamber/
Podcast interviews I have done that reference Florence-Firestone: https://c1typlann3r.blog/interviews/
Bronco Magazine article and video on Embedded Planning and Florence-Firestone: https://broncomag.cpp.edu/article/embedded-planning/
Florence-Firestone Community Organization:
Florence-Firestone Community Organization Latin Labic & Expo Kermesse:
Florence-Firestone Community Organization and SELA Collaborative interview, including Embedded Planning origins in Florence-Firestone (starts at 5:25 min mark):
How a Tire Shop in South L.A. Became a Community Hub for Locals:

The Florence-Firestone Community Organization received an LA County scroll for leading community engagement in the Participatory Budget pilot project. Thank you, Supervisor Holly J. Mitchell and Second District staff, for the recognition. Onward to implementation!
To learn more about Participatory Budgeting in SD2, please visit Reimagine LA at: https://reimagine.la/resources-pb/

Cal Poly Pomona MURP student Abby Urquiza found some conspicuous Hostile Architecture in Tokyo. Last semester, we examined Hostile Architecture in the Planning & Control module in our course, URP 5120: Planning Ideas & Action. From our readings:
The city is engaged in a merciless struggle to make public facilities and spaces as ‘unlivable’ as possible for the homeless and the poor.
~Mike Davis, Fortress LA chapter, City of Quartz: Excavating the Future in Los Angeles (1990)
“Planning as oppression” does exist in a variety of settings and . . . it affects a range of social relations in space.
~Oren Yiftachel, Planning and Social Control: Exploring the Dark Side (1998)

Originally posted on LinkedIn, this message is cross-posted on my website and facebook.
Thank you to fellow planners and community members who reached out. As the Eaton Fire grew, Alejandra and I left Pasadena for mom’s in Montebello. Not everyone had that possibility.
My heart breaks for our friends and neighbors who have suffered catastrophic losses. It is just devastating. Altadena, Pasadena, and neighboring communities are changed forever. While we collectively grieve, there is a monumental community support and mutual aid effort underway. Assistance, support, solidarity is welcome.
Before leaving our block, we donated to the Pasadena Humane Society. They are inundated with animals of all sizes needing treatment and shelter. If you would like to help our communities, consider donating to Pasadena Humane.

Here’s my 2024 LinkedIn Rewind, by Coauthor.studio:
In 2024, what began in Florence-Firestone transformed into an international movement. Embedded Planning won.
When I started this praxis in South Central LA, some planning figureheads viewed street-level planning work with skepticism. Today, planning organizations are implementing Embedded Planning praxis as official policy. The City of Fort Wayne didn’t just adopt our approach — they embraced it fully, showing what’s possible when management supports planners working directly from community spaces.
This year validated what our community knew all along: We Cannot Plan From Our Desks.
Key transformations:
• Fort Wayne’s formal implementation of Embedded Planning with full institutional support
• Florence-Firestone Community Organization’s expansion of street-level programs
• FFCO’s Latin Labic + Expo Kermesse bringing creative placemaking to South Central LA
• Growing recognition through APA Planning Advocate and Pioneer awards
• Cal Poly Pomona Urban and Regional Planning students advancing community-centered research
Three posts that captured our movement’s growth:
“What’s exciting is that Dan Baisden and the team have fully implemented it with support from the city of Fort Wayne. It’s the opposite of what I dealt with.”
https://www.linkedin.com/feed/update/urn:li:activity:7269035353406087168/
“What began in Florence-Firestone is now a planning praxis in other states, regions, countries, and hemispheres. We have built the future of planning.”
https://www.linkedin.com/feed/update/urn:li:activity:7213357453130760192/
“Our Latin Labic success showed how creative placemaking strengthens community bonds while informing better planning visioning.”
https://www.linkedin.com/feed/update/urn:li:activity:7241581623320666113/
Looking ahead: As Embedded Planning expands globally in 2025, our focus remains clear — rebuilding trust through street-level planning while keeping our trailblazing work in Florence-Firestone as our north star.
To every planner now embedding themselves in communities, and to every community member who showed us the way: this transformation belongs to all of us. The future of planning isn’t in our offices. It’s on the streets, in the neighborhoods, with the people.

Embedded Planning is the Future keynote at the APA OKI Conference 2024, Friday, November 22, 2024, during lunch.
Summary:
Jonathan Pacheco Bell’s Embedded Planning approach revolutionizes planning practice by emphasizing street-level planning within the community rather than traditional desk-based methods. Developed by Bell in South Central LA and publicly introduced in 2018, this praxis seeks to rebuild trust and foster meaningful relationships with marginalized communities historically harmed by inequitable planning.
Embedded Planning involves planners working directly from community spaces and places, engaging residents in their everyday environments. This immersive approach helps planners gain a deeper understanding of local needs and aspirations, ensuring that community voices significantly shape planning decisions. By embedding themselves into neighborhoods, planners build strong, authentic relationships, moving beyond one-off, transactional, superficial consultations to create lasting and impactful partnerships.
Despite its support from communities, Embedded Planning has faced resistance from conventional planning practice and management, which has viewed this approach with skepticism. Working from the neighborhood to integrate community directly into planning processes challenges traditional methods and requires navigating complex dynamics between stakeholder expectations and regulatory constraints.
Since its inception, Embedded Planning has gained an international following among emerging planners who are eager to implement more inclusive practices. Bell’s talk will highlight real-world case studies, reflections, and personal experiences, while also showcasing the approach’s challenges and benefits. Attendees will learn how Embedded Planning fosters trust, informs better decision-making, and promotes more equitable community development. This emerging movement represents a crucial shift towards centering planning as an active and continuous process from within the community and represents the future of planning.

Embedded Planning is the Future keynote at the APA OKI Conference 2024, Friday, November 22, 2024, during lunch.
Bio:
Jonathan Pacheco Bell is a Senior Embedded Planner at 4LEAF, Inc., Lecturer in Urban & Regional Planning at Cal Poly Pomona, and Vice President/Public Information Officer of the nonprofit Florence-Firestone Community Organization in South Central Los Angeles.
A practicing urban planner with over 20 years of experience spanning the public, private, and nonprofit sectors, Jonathan has expertise in community engagement, participatory design, inclusive public space, long-range plans, zoning enforcement, ordinance development, planning studies, and project management.
During his tenure as a County planner in South Central LA’s Florence-Firestone community, Jonathan created Embedded Planning. This praxis situates the work of planners on the street-level, not behind a desk, to increase equity and participation for historically marginalized populations harmed by inequitable planning. What began in South Central is now an international movement of Embedded Planners with feet on the street. Jonathan has guest lectured widely on Embedded Planning praxis. His speaking engagements include Columbia University, UCLA, Ohio State, University of Utah, Pratt Institute, Stanford Engineering, Woodbury University, and East LA College Architecture; state and national APA Conferences in California, Iowa, and Louisiana; and public forums such as AARP Livable Communities, City Parks Alliance, and the SF Urban Film Fest.
Jonathan has been a leader in the American Planning Association for over a decade. He’s a member of the Latinos and Planning Division and is published in APA’s practitioner magazine, Planning. He previously served as APA Los Angeles Social Media Director and was the Southern California representative on the APA National Social Equity Task Force. This year, Jonathan proudly received the Planning Advocate Award of Excellence from APA Los Angeles and the Planning Pioneer Award of Excellence from APA Inland Empire.
Born and raised in LA’s Latino/a Eastside, Jonathan serves as a mentor to First Gen students and emerging planners. A product of the California public school system from kindergarten to graduate school, he holds an M.A. in Urban Planning from UCLA Luskin School of Public Affairs, and additional degrees in library and information science, political science, and architecture. Connect at c1typlann3r.blog.

Celebrating the graduates in my 2024 Senior Project class at Cal Poly Pomona Department of Urban and Regional Planning. Today we uplift this researcher:
Identifying the Constraints to Implementing a Vegetation Barrier along Valley Boulevard
By: Taylor Francis Galindo
Abstract:
Ambient air pollution is a significant health concern where industrial zones directly border residential zones. Numerous studies suggest the effectiveness of implementing vegetation to serve as a mitigative strategy in addressing ambient air pollution. This paper will examine the complexities of implementing vegetation as a barrier to mitigate air pollution in an environmental justice community located along Valley Boulevard in Southern California’s San Gabriel Valley. The qualitative data featured in the study collected interviews with local community stakeholders and professionals from various professional backgrounds. These insights provide a foundation of what agencies would need to overcome to implement a vegetation barrier along Valley Boulevard.
Keywords: Public Health, Environmental Injustice, Tree Canopy, Green Barriers, Sustainable Solutions, Ambient Air Pollution, and Industrial Zoning

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